My vision is to create value through digitization. To achieve this, a deep understanding of technology is required together with a special appreciation of the human factor. My aspiration is to accompany transformation processes and product developments from the beginning right through to the end.
Matthias Brucke, the head of embeteco, is a techie from the very beginning, an entrepreneur and a networker. He has worked in the fields of information technology and internet since 1982 and has 15 years of experience in leadership positions in research. His topics are innovation management and digital transformation on the technological basis of cyber-physical systems / Internet of Things in applications like Industry 4.0, Smart Cities and Smart Regions. Matthias Brucke is a highly experienced expert on national and European technology research funding and works regularly as a consultant for various ministries and EU programs.
He is convinced that the complex issues we face today require a systematic approach and response from major players in the fields of politics, business, science and society.
Fields of Expertise
Going beyond the horizon of one’s own knowledge
- Digital Transformation
- Cyber-physical Systems
- Internet of Things
- Industry 4.0
- Smart Cities
- Smart Regions